Soenke is a renowned entrepreneur and innovator in the hospitality technology sector. He is best known as the founder of Optii Solutions, a pioneering hotel housekeeping optimisation software that established a new industry niche and became a global market leader.

After successfully growing Optii Solutions through multiple fundraising rounds in the US and Australia, the company expanded from Oceania to Asia, Europe and the US and was acquired by the MCR Corporation, the third-largest hotel owner in the United States, in 2021. Following the sale, and with a background that includes a MBA focused on marketing and finance, Soenke has shifted his entrepreneurial focus.

He is now dedicated to addressing the unique challenges presented by labor shortages to the cleaning operations for resorts and short-term rental operators on Australia’s Sunshine Coast, leveraging his deep expertise in both software and the hotel industry, to help prepare the region for hosting the Olympics in 2032.