Soojee Ford is the founder of The Good Studio, a branding and marketing studio based on the Sunshine Coast. She works with service-based businesses to define their brand positioning and build brands that lead in their industries.

She is also the founder of Hyesun, Australia’s first Asian fit and low nose bridge eyewear brand, born from her own experience of struggling to find glasses that fit. As a mentor, she draws on this mix of brand strategy and founder experience to help others shape brands with a clear vision and strong market presence.